Let me paint the all-too-common picture of the “I need to lose weight” starter pack:
You’ve tried every diet under the sun, you’re constantly hungry and struggling with food cravings, sugar and carbs have been deemed the devil, you’re constantly making the statement “I I need to get back on track,” you’ve stopped eating all the foods you love, it feels like the gym is your second home as you’re working out 5-6 times a week, if not multiple times a day, all while miserably eating 1,200 – 1,600 calories of foods you don’t even enjoy.
… Seem familiar?
I’ve been there. Despite having a formal nutrition education and possessing a Bachelors of Science in Food, Nutrition, and Dietetics, I still spent wayyy too many years “figuring things out” — so I can only imagine what it’s like for most people who don’t have the background and education.
I do know from being in the fitness and nutrition industry for 12+ years that people overcomplicate things and don’t truly understand the fundamentals of eating well, how and when to eat at maintenance, how to gain muscle, how to have a rocking body comp, how to lose weight (sustainably), and more importantly — how to keep it off.
The diet industry is worth over 66 billion dollars and profits off our insecurities, self doubt, and lack of nutritional education. We have successfully created a generation and society of people that don’t know how to eat well, nourish their body, live a healthy lifestyle, or eat in ways that support their goals.
Despite what social media or popular magazines might tell you, we can’t perpetually live in a caloric deficit. Our body has to feel safe to get lean and stay lean. And we have to earn the right to diet.
Nutrition should be scheduled, periodized, and well-thought out — just like our exercise. There’s a thousand ways to skin a cat, and certainly nothing trumps working with a coach to formulate an individually-tailored plan.
But not everyone has a good coach, has a desire for coaching, or can even AFFORD coaching, so this is my way of continuing to bridge the gap.
Ready to learn how much you should be eating, deets regarding Macros, Intermittent Fasting, Matador, Carb Cycling, Keto, Paleo, AIP, Vegetarian, Vegan, Whole30, how to eat for performance and muscle gain, cheat meals and cheat days, how to break through plateaus, refeed days, diet breaks, reverse dieting, maintenance calories, meal planning, health considerations that may influence metabolism, and more?
You’re in the right place.
This book, in conjunction with my other best-selling work, The Badass Nutrition & Lifestyle Guide, will fluidly support you in your endeavors to love your body and find freedom via food, exercise, and a healthy lifestyle.